OTAs Marketing That Gets You Booked on Every Channel

Booking.com, Expedia, and Vrbo setup and optimization — each channel built the way its algorithm ranks, backed by a booking marketing strategy for your pricing and promotions.

Every OTA Plays by Different Rules

Most hosts copy the same listing onto every platform and hope for the best. But Booking.com, Expedia, and Vrbo each rank properties differently, and each one gives you different tools to work with.

Booking.com builds much of your listing from structured data and rewards complete profiles, competitive promotions, and programs like Genius. Expedia rewards complete content and well-tagged photos. Vrbo works much like Airbnb, where custom-written headlines, descriptions, and captions make the difference.

A listing set up for one channel’s rules leaves bookings on the table everywhere else. OTAs marketing done right means building each listing for the channel it lives on.

One Strategy. Built for Each Channel.

I work with small hotels, B&Bs, boutique resorts, and vacation rentals. Each OTA listing is set up or optimized individually — written for real guests, optimized with the keywords travelers search, and connected to the rest of your distribution. Here’s what’s included:

Booking.com Setup and Optimization

I complete every section of your Booking.com property — facilities, policies, rates, and availability — and tag every photo. Whether you run a small hotel, a B&B, or a vacation rental, I write your property, host, and neighborhood descriptions for real guests, with the keywords that help you get found.

Expedia Setup and Optimization

I build or optimize your Expedia listing with complete property content, tagged photos, and rate plans that fit your pricing — so you show up well across Expedia’s network of travel sites.

Vrbo Listing Optimization

Vrbo works much like Airbnb, so I optimize it the same way: a keyword-driven headline, a custom-written description, and photo captions that sell your property and help it rank.

Pricing and Promotions Strategy

I build a pricing strategy for each channel and recommend which promotions to activate — early booker, last-minute, length-of-stay, and mobile rates. On Booking.com, I check whether you’re eligible for the Genius program and whether joining makes sense for your property.

Channel Sync and Google Business Profile

I connect your OTAs through your channel manager, or sync calendars between Airbnb and Booking.com if you prefer. Calendar syncing isn’t instant — there’s a sync delay between platforms — and I walk you through how to manage it. I can also set up and optimize your Google Business Profile so travelers find you directly on Google Maps.

Get Booked on More Channels

OTA Setup & Optimization — Priced per Channel

OTA setup & optimization

Get Booked on More Channels

Priced per channel, so you only pay for the platforms your guests actually book on.

Every channel includes

Complete setupKeyword-optimized contentPhoto taggingPricing and promotion recommendations

Booking.com

Reach travelers searching hotels and B&Bs

$350one-time

Setup or optimization

Set up Booking.com

Expedia

Show up across the Expedia Group sites

$350one-time

Setup or optimization

Set up Expedia

Vrbo

Reach families and groups booking whole homes

$450per listing

$375 per listing for 2 or more

Set up Vrbo

Add-on

Google Business Profile

$150

Add-on

Channel manager setup

Quoted by platform

Listing on several channels? The Hotel Marketing Packages bundle Airbnb and your OTAs and save up to $1,050.

See the packages

PRICE: FROM $350 USD PER CHANNEL / CHANNEL MANAGER SETUP QUOTED BY PLATFORM

Stay Up to Date on Short-Term Rental Marketing

News, tips, and what’s working right now for vacation rentals, B&Bs, and small hotels: Airbnb and OTA updates, Google and AI search, and practical ways to get more direct bookings.